PARENTAL INFORMATION
What is the Children’s Online Privacy Protection Rule?
Congress enacted the Children’s Online Privacy Protection Act (COPPA) in 1998. COPPA required the Federal Trade Commission to issue and enforce regulations concerning children’s online privacy. The Commission’s original COPPA Rule became effective on April 21, 2000. The Commission published an amended Rule on January 17, 2013. The amended Rule took effect on July 1, 2013.
LAW REQUIREMENTS
The Rule requires that operators provide notice to parents and obtain verifiable parental consent before collecting, using, or disclosing personal information from children under 13 years of age.
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COPPA RULES
age limits
COPPA imposes certain requirements on operators of websites or online services directed to children under 13 years of age, and on operators of other websites or online services that have actual knowledge that they are collecting personal information online from a child under 13 years of age.
PROHIBITED ACTIONS
As an advertiser, COPPA prohibits us from using any personal information collected from children without parental consent — which essentially requires you to use strictly zero-data advertising technology or certified 'kidtech' to deliver your advertising on a contextual basis only.
compliance
What are the requirements for COPPA compliance?
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Obtaining parental consent before collecting personal information from children under 13.
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Providing clear and concise privacy policies that explain how personal information is collected, used, and shared.